Practices

  • Debt Finance Transactional
  • Asset Finance & Securitization
  • Capital Markets Corporate Governance Mergers & Acquisitions Private Equity Restructuring

Admissions & Qualifications

  • 2008, Maryland Bar
  • 2009, District of Columbia Bar

Languages

  • English
  • Chinese (Mandarin)

Education

  • University of Maryland School of Law, JD, 2008
  • Georgetown University School of Foreign Service, BS, 2004

Eric Maurice Fung, Esq.

Partner | Attorney

efung@bandicoot.us

Minneapolis, MN | Taipei, Taiwan

Eric Fung is a founding partner of Bandicoot, and serves as the managing partner for our Taipei office. Eric started his career in law, practicing corporate finance, mergers/acquisitions, and energy law at Constellation Energy Group, DLA Piper US LLP, and Dickstein Shapiro LLP. In 2011, he became an entrepreneur completing a leveraged buyout of a 37,000 square foot supermarket and in-store restaurant in Minneapolis called United Noodles Marketplace.

During his tenure, he successfully accelerated his businesses to sustained growth. His financial acumen and skill in developing high-performing teams resulted in a 350% growth in sales from 2011 to 2020. He also opened other successful business units and locations, including a Woodbury location and a wholesale division. In 2015, he was named one of Minnesota’s “40 Under 40” for his leadership at United Noodles.

In order to solidify the financial health of his companies, Mr. Fung also developed sophisticated bookkeeping, accounts payable, and other workflow systems that eventually led to his becoming a partner of the Minnesota accounting firm AccountPro LLC. In 2019, it merged with and was rebranded as bandicoot LLC, and has over 80 clients.

Eric has a passion for talent development, and driving diversity in both teams and thought. He is an innovative, entrepreneurially-minded leader, who leads with a long-term view on vision and strategy.

In his spare time, Eric loves cooking, working out, and playing Smash Bros. with his nine year-old son. His most firmly held belief is that every dog is The Best Dog.



A NEW BRAND

A PAN-ASIAN SUPERMARKET
WITH AN ALL-INCLUSIVE BRAND

DESIGN AND MARKETING



the challenge

United Noodles, Inc., now a major Asian market in the Midwest, faced a major challenge in 2010: its branding needed a facelift. The logo had not been updated since the 1980s. Since then, the demand for Asian groceries has diversified and expanded among an ever-changing local population. The company needed an updated brand identity that appealed to all of the Asian culinary demographics in the surrounding area.



The goal was to create a brand identity that was approachable not only to all Asian demographics, but also non-Asian demographics.

United Noodles needed a design, a new logo, and branded accessories that could create a cross-cultural and recognizable mark among the community. Considering the fact that United Noodles carried almost 10,000 products from 24 countries in Asia and the Pacific rim, its’ branding needed to be both recognizable and inclusive.



The goal was to create a brand identity that was approachable not only to all Asian demographics, but also non-Asian demographics.

United Noodles needed a design, a new logo, and branded accessories that could create a cross-cultural and recognizable mark among the community. Considering the fact that United Noodles carried almost 10,000 products from 24 countries in Asia and the Pacific rim, its’ branding needed to be both recognizable and inclusive.



the workflow

We started out by considering letters, symbols, and images that could encompass the goal of our client, and identified the most inclusive element of its name: the “U” representing the word “United.” We also realized that, with the store’s top-notch produce, meat, and seafood departments, it was essential that we denote freshness in the logo. To do this, we chose a green “U” with a leaf at the top. The logo we ultimately produced was not only simple and appealing to any demographic, but created a feeling of freshness and purity.




in conclusion

As a result of United Noodles rebranding, store sales increased dramatically, as did the breadth of the demographic of its customers. United Noodles was featured on numerous television shows and radio stations, where it was touted as a rich source of Asian culinary culture. Since rebranding, the United Noodles brand has taken off, with multiple locations in Minnesota and making several appearances on the Food Network’s, “Diners, Drive-Ins and Dives.”